In this article, let's take a look at Cuba, a small nation that is fighting Corona on the front-lines, by sending several thousands of medical staff all across the world, and what India can learn from it.
       
       In the previous two articles I discussed about who is responsible for the COVID19 pandemic and how. If you haven't already read them, please take a look here:

A FLASH FROM THE PAST
          It was the year 1978, when the then U.S secretary of state, Henry Kissinger said “It is time to overcome the ridiculous myth of the invincible Cubans. Whoever heard of Cubans conducting a global foreign policy?”. But what was unfolding then, was indeed a unique phenomenon on the modern international scene - a less developed country with no special natural resource base (such as oil reserves) to draw upon, was like the great powers, implementing ambitious foreign aid programs all over the globe. To a staunch realist such as Henry Kissinger, who looked down on small countries like Cuba as nothing more than pawns on the global chessboard, where the superpowers were the only players of any consequence, Havana’s audacity was simply inconceivable - the great powers do not share the spotlight on the international stage with such upstarts.

CORONA MADE THE WORLD REALIZE
Cuban doctors arriving in Italy











The following were some of the headlines about Cuba in recent newspapers:
  1. Cuban doctors head to Italy to battle coronavirus
  2. Cuba Sends doctors to Spain to help them battle through the Coronavirus Crisis (It is noteworthy that Cubans fought the Spanish for independence)
  3. Cuba sends doctors, nurses worldwide in COVID-19 fight
          Even as some of the world’s “richest, powerful and developed” nations panicked about the pandemic, this small island country off the coast of America sent thousands of medical staff across the world to provide medical assistance. It could do this because it believed and acted upon Che’s words "The life of a single human being is worth a million times more than all the property of the richest man on earth, far more important than a good remuneration is the pride of serving one’s neighbor. Much more definitive and much more lasting than all the gold that one can accumulate, is the gratitude of the people.”
      
  Ultimately, it was Che Guevara and not Henry Kissinger, who turned out to be the better visionary with respect to the global potential of the Cuban Revolution’s contemporary foreign policies. Cuba’s medical aid programs have, after a brief pause at the height of the country’s traumatic Special Period, re-emerged stronger and more ambitious than ever in recent years. And, like Henry Kissinger, his heirs in Washington are equally appalled that Cuba is once again demonstrating ability via its aid programs to play a major role in LDC (Less Developed Countries, also known as the Third World) affairs and thereby enhance its potential to influence significantly the dynamics of contemporary international relations. “Of all the so-called developing nations, Cuba has by far the best health system. And their outreach program to other countries is unequaled anywhere.”  Said President Jimmy Carter, in the documentary film “Salud”.

MEDICAL DIPLOMACY & SOFT POWER
            In geopolitics, soft power is the ability to attract and co-opt, rather than coerce. In other words, soft power involves shaping the preferences of others through appeal and attraction. It includes culture, political values, and foreign policies. Recently, the term has also been used in changing and influencing social and public opinion through relatively less transparent channels and lobbying through powerful political and non-political organizations, and through economic influence.

        The closest link that emerges between Cuba’s medical assistance initiatives and its larger foreign policy concerns appears in connection with its desire to enhance its international status and prestige, which Joseph Nye has conceptualized as the acquisition and utilization of soft power. One obvious problem that arises with a somewhat ambiguous concept such as soft power is that of measurement or utilization. There are no easy answers to such questions. In Cuba’s case, there are various instances during the Cold War to which one can point that suggest that soft power dynamics were at work, a few major examples being:
          Thus, it is fair enough to say that medical internationalism has been successful throughout the globe both in terms of diplomatic achievements and in terms of saving lives. It is a combination of skilled diplomacy, philosophical beliefs, and a commitment to make a significant contribution to the health of the planet, particularly in the form of South-South cooperation. Often overlooked—but critically important—is the fact that Cuba’s revolutionary ideology includes the need for international solidarity, traditionally an integral component of the ethos for Havana.

A LESSON FOR INDIA
           India’s soft power resources are multi-faceted - they include sports, music, art, film, literature, its anti-colonial history, free press, an independent judiciary, a vibrant civil society, multi-ethnic polity, secularism, pluralism, skilled English-speaking workers, food, handicrafts, yoga, India’s status as a responsible nuclear power, the rapid growth of the information technology sector, and the existence of a large Indian diaspora in certain western countries. But, are we really a strong soft power? Sadly, the answer is a NO.
     

          The cause of India’s under-performance with regard to soft power is the contested nature of its own identity. India’s leaders are yet to determine what kind of power their nation will be as it continues to rise, and this indecision contributes to a sense of incoherence in the portrayal of India’s image to the world. On one hand, India is the second-largest contributor to the US-led UN Democracy Fund for the promotion of democracy around the world; on the other, it continually reiterates its unwillingness to become an exporter of democracy, i.e. to externalize its domestic political values. Consequently, the nations and people that look towards India for leadership on democratization - such as Myanmar, are frequently frustrated by India’s unwillingness to commit to a coherent policy on democracy promotion.

          Soft power can help a nation set the agenda and alter the preferences of other nations before they come to the bargaining table. Its main instrument – public diplomacy cannot achieve its aims if it is inconsistent with a country’s foreign policy or military actions.” To foreign policy and military actions, one must add domestic values, politics, and institutions. For soft power to succeed, a country’s message to the world cannot be at odds with the way it conducts itself at home and abroad.

FINAL THOUGHTS
Cuba, a small developing nation, that has been facing financial and economic embargoes from the U.S., has been able to acquire so much soft power, enough to challenge the superpower in many issues and even win some. Had it been developing weapons, instead, it would have ended up like another Iraq. This should help us understand how powerful we can get, all while being “soft”.
However, the metrics of soft power, particularly govt. led efforts, understate India’s record of utilizing its soft power for national objectives. India has found soft power to be a necessary but insufficient ingredient in its engagement with the world. As a democracy with a rich and diverse culture, it has often benefitted in tangible enough ways from its soft power. Clearly though, it must and can do better in projecting its culture and values to international audiences. As India builds upon a range of ongoing political and diplomatic efforts - from improving its ease of doing business rankings, unveiling its Incredible India tourism campaign or getting International Yoga Day recognized by the United Nations - we can expect its soft power to gradually grow.

JAI HIND!

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